If you put people before things always, the things will come.

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Based in Northern California, Krista Mashore sold 69 homes in her first year and has personally sold well over 100 homes every year since. On track to sell 200 homes this year, Krista also coaches and trains brokers and agents throughout the U.S. on cutting edge real estate techniques and technologies you can’t learn from any other trainer or coach out there.

Krista has recently been recognized in “Top Agent Magazine” as one of the leading agents in California, as well as by the Wall Street Journal in the Top 1% of Realtors Nationwide.

Read Krista’s FULL BIO

In this episode, we talk about:

  • Quitting your corporate job and starting your own business
  • Finding your passion
  • What to do when you struggle with closing sales
  • Mental toughness
  • How to dominate in the marketplace using social media
  • How to stand out as a community leader in your neighborhood

This entire episode is just a gold mine of wisdom and encouragement, and her story and journey will surely inspire you to tackle your struggles head on.

Don’t miss out on this amazing episode!


Creating Content That Matters to Your Ideal Clients

For me, my client avatar are local business professionals and real estate agents across the country. So what I do is you just start putting out content via video without asking your client avatar to do anything at all. So you just start generating tons of content and you’re just completely serving. It’s value, value, value. The idea is to serve, not to sell, initially, because you want your community, your client avatar to get to know you, to like you and trust you.

So you are constantly just putting out video content, giving them information, helping them, giving them tips, telling them about your products and services, letting them know who you are.

What Success Really Looks Like

I was happy before, I really was, and I was very successful. But I reached my peak and I was just so tied to my phone and my job, I didn’t have any time off. I’d go on a vacation with my kids and they’d be like, “Mom, get off your phone!” And I was just tired of it.

It hasn’t been easy. Before I was successful, I had two years where I wasn’t, where it just was not clicking. And so what I decided to do was utilize the exact same strategy that I had utilized in my real estate business to become the community market leader in my coaching business. Once I did that, everything just completely changed. And so for people out there, just know that you can do it!

Building Mental Toughness for Sales

Have an abundance mindset. Know that the more that you give, the more that you’ll receive, and we don’t give so that we will receive – that’s not the meaning behind it – but just know that the more that you serve people, the more that you help people, the more that you have that open mindedness just to be there, the money comes. And also really wrapping yourself around your own mindset – getting up everyday, showing gratitude, writing down the six things that you’re going to actually accomplish, making sure that you write down six things that you’re grateful for, visualizing your day, visualizing your outcomes, doing these habits on a daily basis, and again, being so pigheaded persistent as Chet Holmes from The Ultimate Sales Machine would say.

The ultimate pigheaded persistence is what you need and be consistent in your endeavors, and if you never stop and you continue and you create these habits every single day, your business and your mindset will shift.


Want more? Listen to the FULL episode below:

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Connect with Krista on LinkedIn

Website: Krista Mashore

Krista Mashore Coaching

Sell 100+ Homes a Year by Krista Mashore (book)

F.I.R.E.: Your Crappy Job Won’t Quit Itself by Krista Mashore (book, available on January)

Grit: The Power of Passion and Perseverance by Angela Duckworth (book)