One of the things that can improve your mindset is when you start to take responsibility and getting out of the victim mindset that things are happening to you and start owning that you are choosing your current situation.

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Kathryn Binkley is a business strategist and coach who help women entrepreneurs to build wildly successful online businesses. Before becoming a coach, Kathryn graduated with a degree in BA Psychology and started working for a marketing agency for nearly a decade. As a market expert, she helped businesses figure out where to best invest their marketing dollars, and now, she helps women entrepreneurs grow in the business that they love.

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In this episode, we talk about:

  • The relationship between sales and marketing
  • How female entrepreneurs approach sales
  • Content marketing and putting yourself out there
  • Building the ‘trust factor’
  • How to improve your mindset and attract abundance
  • Major mistakes in marketing that entrepreneurs make

Check out the full episode!


Building the ‘Trust Factor’ Before Meeting a Client

Content marketing is huge, and that is something that I highly recommend to anyone – not necessarily to do it all but to pick even just one thing to start with, and get that content out there.

It builds that trust factor before you even have that conversation with your prospect client. It establishes your authority and expertise and opens that door.

Improving Your Mindset

One of the things that can improve your mindset is when you start to take responsibility and getting out of the victim mindset that things are happening to you and start owning that you are choosing your current situation. So whatever result you’re getting in your business, you’re choosing that. You’re choosing the way that you’re handling your business and showing up, and so you’re choosing your results.

Once you make that conscious choice to change things, then you can start to look at what outcomes you want and why you want them, and also, why you might not want them.

Major Mistakes Entrepreneurs Make

I like to talk about strategy, visibility, lead generation and sales. And what I see most often that’s happening in the marketing space is that my clients are coming to me, focused on only one or maybe a couple of areas. When you jump around the process, there’s a high possibility that you will have inconsistent revenue coming in.

You really need a marketing system or process that includes four of those that are happening at all times.


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