A book can really scale your business so much, because you become known as the expert or leading authority in your field, so it greatly enhances your credibility.

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Judy Weintraub is the Founder and President of SkillBites, a company she started to help entrepreneurs get known for their expertise and help their sales performance by becoming published authors.

Read Judy’s FULL BIO

In this episode, we talk about:

  • Writing a book
  • Hiring a writing coach
  • Why YOU should get started on writing a book
  • Writing long VS short books
  • Tips for people who are not good at writing
  • Identifying a great book topic
  • How to get started with writing
  • Overcoming mental blocks
  • Tips on getting your book published
  • Self-publishing VS Traditional Publishers
  • Judy’s company, SkillBites

If you’re interested in writing a book, or maybe you’re currently struggling through the writing and/or publishing process, this episode is for you!

Don’t miss out on this one!


Why Write a Book?

A book can really scale your business so much, because you become known as the expert or leading authority in your field, so it greatly enhances your credibility. Besides that, it also increases your visibility because there will be people who’ll find you from searching for the topic for your book, who might not have known about your expertise.

There are millions of people buying books everyday online, and you’re going to find those people who locate your book and contact you when you’ve got a book up on Amazon. It also opens up doors to lots of different opportunities such as radio interviews and newspaper interviews and speaking engagements.

Because if you speak out there today, you’re not going to get the big gigs unless you have a book, and having that book gets you those opportunities for speaking engagements.

Can Someone Be a Published Author Even If They’re Not a Good Writer?

You definitely can become an author even if you’re not a good writer.

You have expertise, and all you need to do is to get the ideas out of your head, which you can do by speaking. If you’re not a very good writer, you can speak your book, get it transcribed and you can work from that. You can also have a ghostwriter or an editor work from the transcription.

Identifying a Topic and Writing a Book About It

Finding the right topic is a key ingredient to writing a successful book. If you’re going to put in all that time, effort and money to get the book done, you want to make sure that that’s going to be valuable.

So to determine the right topic, you first want to identify what your objective or goal is for writing that book. If you’re looking to grow a particular aspect of your business, that’s a pretty good clue as to the topic that you want to write on.

You also want to think about who is your target reader: Who do you want coming to you for your services or products, and what are their needs and concerns that you can address in your book?


Want more? Listen to the FULL episode below:

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