We’re Always One Conversation Away

We’re always one conversation away from any breakthrough in business—one conversation away from getting a new client, creating an alliance, or creating a partnership. Whether the conversation is online or offline, we need to be open, step out of our comfort zone, and engage new people.

Personal Branding: How to Scale Your Following from One-to-Many to Many-to-Many

Growing your following is one of the hardest parts of business.

This is part five in a now six-part series about how to grow your personal brand and a following around it. Click here to access part 1, part 2, part 3, and part 4. In part one, we talked about when to develop your personal brand and start to grow it. In part two, we talked about carving out your brand’s niche. In part three, we talked about how to get your message out by building a one-to-one following. Last week, in part four, we talked about how to grow your following from one-to-one to one-to-many.

Personal Branding: How to Grow Your Following One-to-Many

This is part four in a six-part series about how to grow your personal brand and a following around it. In part one, we talked about when to develop your personal brand and start to grow it. In part two, we talked about carving out your brand’s niche, your unique spin on your area. In part three, we talked about how to get your message out and build a one-to-one foundation for your following.

How To Be Discovered

My bold statement: Sales-minded entrepreneurs and sales professionals who do not make the decision to embrace personal branding will go the way of the dinosaur while those who do make that decision and do it well will own the majority of future business.

The Doorway to the Rest of Your Life

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

As I shared in this article, there are really only two primary ways to change. If we are hit with a life event that consumes us at an emotional level, we react to it and change. Or, if we proactively make a decision to change and work on ourselves and through consistent, spaced repetition of a new ideal, we change more gradually.

30 Day Challenge to Make 2017 Your Best Year Ever

On November 1st I gave a version of this presentation to a local group in St. John's. The feedback has been overwhelming with many people taking me up on the challenge. I believe if you follow through on this challenge for 30 days you will form a new habit and that habit will enable 2017 to be your best year ever.

No Longer Virtual

Have you noticed that you're making more connections than in the old days, the days before there were tools like LinkedIn and Facebook? People must fundamentally believe that the value of our life experiences increases as they meet new people. I know that I do. 

How I Grew My Email List Using LinkedIn

A key marketing asset for any business today is an expanding email list of customers and prospective customers who value what you do.

That an email list is a key asset for any business has been well documented. Yes, followers on the various social media platforms are valuable; however, those platforms are constantly changing the rules of the game, to the point that the value of having the following is changing and, in most cases, decreasing.

The Strategy of Embracing Small

It’s so easy to get trapped into believing that bigger is always better.

We go into business with a passion for solving problems—problems that clients have and that we instinctively know how to identify and solve.

However, for many feeling of the passion and the fun that comes with pursuing that passion changes as we adopt the mind-set that bigger is better.

Not Just Any Customer

We are living in a time when reaching potential customers is not a problem.

Leads have become commodities. For example, in seven minutes you can create an image that is 1200 pixels wide by 628 pixels high, write a compelling headline, and place an ad on Facebook targeting people 44 years old who are interested in drinking craft beer and live in Dubuque, Iowa. Within minutes, you’ll have leads.