How to Sell on Twitter Without Being Salesy

We’re close to wrapping up our Get Known on Social Media series. What have you learned so far? What has worked for you? What hasn’t? Share your thoughts in the comments below so that we can learn from one another.

Last week, we had Madalyn Sklar on the podcast. She talked about Twitter—how to get started on the platform, the strategies that she used to grow her audience and her business, and a lot more.

How to Use Snapchat for Business

Last week, I had a conversation with Bill Flannery about Snapchat and how you can use it for your business. Bill is an experienced food and beverage marketing executive. He’s known on Snapchat for selling dinnerware!

So how does a middle-aged man sell on a platform that’s popular with the younger crowd?

Watch this video to find out.

How to Use beBee for Personal Branding

A couple of weeks ago, I mentioned that I love Instagram because it allows me to share various aspects of my life through a feature called Stories.

Last week, on my podcast, John White and I talked about another social media platform that gives you an opportunity to represent your entire personal brand. It’s called beBee. Here’s a short video of John talking about the advantages of using beBee, over other platforms, for personal branding and how beBee is winning in terms of organic reach.

How to Get Started on YouTube

I just launched a new series on my podcast and YouTube channel. Called Get Known on Social Media, it features six experts and six social media platforms.

Video has been instrumental in growing my brand and attracting new, high-paying clients. When you put yourself out there in videos, you allow people to get to know you. They see your face and hear your voice. The connection is stronger than when they read words you’ve written. Video has been amazing for my personal brand.

Last week, I met with Brighton West. Brighton has built a thriving community on YouTube that has helped to make his business—producing videos and helping coaches and consultants to use video to grow their followings—successful.

How to Improve Your Sales Intuition

Last week, I talked about how we entrepreneurs and sellers need to be really good at identifying buyers’ emotions.

In this second part of the series, I will elaborate a little bit more and explain what I think is the number one asset that we can develop to become far more effective at sales.

Some people call it the sixth sense. I call it intuition.

We’re Always One Conversation Away

We’re always one conversation away from any breakthrough in business—one conversation away from getting a new client, creating an alliance, or creating a partnership. Whether the conversation is online or offline, we need to be open, step out of our comfort zone, and engage new people.

Personal Branding: How to Scale Your Following from One-to-Many to Many-to-Many

Growing your following is one of the hardest parts of business.

This is part five in a now six-part series about how to grow your personal brand and a following around it. Click here to access part 1, part 2, part 3, and part 4. In part one, we talked about when to develop your personal brand and start to grow it. In part two, we talked about carving out your brand’s niche. In part three, we talked about how to get your message out by building a one-to-one following. Last week, in part four, we talked about how to grow your following from one-to-one to one-to-many.

Personal Branding: How to Grow Your Following One-to-Many

This is part four in a six-part series about how to grow your personal brand and a following around it. In part one, we talked about when to develop your personal brand and start to grow it. In part two, we talked about carving out your brand’s niche, your unique spin on your area. In part three, we talked about how to get your message out and build a one-to-one foundation for your following.

How To Be Discovered

My bold statement: Sales-minded entrepreneurs and sales professionals who do not make the decision to embrace personal branding will go the way of the dinosaur while those who do make that decision and do it well will own the majority of future business.

The Doorway to the Rest of Your Life

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

As I shared in this article, there are really only two primary ways to change. If we are hit with a life event that consumes us at an emotional level, we react to it and change. Or, if we proactively make a decision to change and work on ourselves and through consistent, spaced repetition of a new ideal, we change more gradually.