Guy Kawasaki, for once I disagree with you #healthydebate
This evening, while doing some research, I came across a question that was asked of Guy Kawasaki on the Q&A website Wiselike. Many of us know Guy as an early evangelist at Apple and, most recently, an evangelist at Canva. I have used Canva for the past year, and I have to say that it truly is democratizing graphic design. I love it.
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But I found Guy’s answer to the question of whether there is a big difference between sales and evangelism disheartening. His reply, which you can see in the image below, made me sit back in my chair and wonder what he was trying to say.
I have been a sales professional for twenty years. My primary motive in pursuing a career in sales was and still is to help my clients identify problems and solutions for those problems. I find deep fulfillment in doing that.
In addition, I have helped hundreds of entrepreneurs and sales professionals to overcome the negative programming that has formed their perceptions about sales—which may match Guy’s perception about sales—and to become more comfortable with performing sales-related activities.
Sales produces profitable revenue for organizations, but Guy is saying that sales is all about the seller looking out for his or her own best interests.
On the other hand, Guy is suggesting that an evangelist is even nobler than a seller who both helps clients to solve problems and generates profitable revenue for his or her company. He says that an evangelist looks out for the clients’ “best interests,” which I take as a more broad responsibility than helping clients to solve problems.
Guy, I am really curious about your response to this question. Is sales really all about the seller? Does it have to be?
What do you believe is the difference between sales and evangelism? Does there have to be, or does it depend on the sales approach? Please share your thoughts in the comments below.