How Are You Marketing Your Business? Avoid the Buffet.
This week, a phrase caught my attention: buffet marketing.
Have you ever been to a buffet restaurant? They lay out all the food, and everything looks so good that you want to try it all. Without really thinking about it, you fill your plate with a little bit of everything. Buffet marketing is like that too.
“Mmm, those Facebook ads look so clickable!”
“Oh! There’s my favorite short-form content platform. Gotta take a bite out of that!”
“I’m craving some professionalism, so I’m going to put a spoonful of LinkedIn on my plate.”
You get the point.
From the left and the right, we are bombarded by information about how using a specific service can grow our businesses. If you are like me, at some point you have thought that you needed to use all of those services. The truth is that if you are just starting out you do not need to do all that. All you need to do is pick a platform or two that will enable you to engage your audience and focus on doing that.
I started on LinkedIn ten years ago, and that was my only active platform for creating connections and genuine relationships. A few years after that, I launched my personal brand and began publishing a ton of content, which led to the accelerated growth of my audience. Now, I’m becoming active on Facebook and YouTube. I have a lot to learn about marketing strategy for these platforms, but I believe that as long as I remain focused my efforts will pay off.
Look at your plate right now. What do you see?
If your plate is full, but you are not getting results, recalibrate your marketing efforts. Focus. Go deep. That is the best way to get results.