How to Use Snapchat for Business
Last week, I had a conversation with Bill Flannery about Snapchat and how you can use it for your business. Bill is an experienced food and beverage marketing executive. He’s known on Snapchat for selling dinnerware!
So how does a middle-aged man sell on a platform that’s popular with the younger crowd?
Watch this video to find out.
How to get started on Snapchat
Find high-level influencers to follow and look at your content
Share your day
Basically, the key is to find members of your tribe and share your stories with them.
Snapchat includes many age groups. A misconception is that only young people are on Snapchat. You will find a lot of young people on the platform, but you can find members of your tribe quite easily and quickly.
Snapchat is like any other platform where you can tell your story. Paint a picture you and your brand, and put it out there. If you can be unfiltered and let people see who you are, to some extent, some people will like you. Some people won’t like you, but you have to be willing to take that chance by being authentic.
Want to watch or listen to the entire episode? Click here.
Until next week!