Hi. I'm Chris.

Welcome to my site. I document my adventures in entrepreneurship, sales, and personal branding. Hope you have a nice stay and subscribe to my newsletter!

Not Just Any Customer

Not Just Any Customer

We are living in a time when reaching potential customers is not a problem.

Leads have become commodities. For example, in seven minutes you can create an image that is 1200 pixels wide by 628 pixels high, write a compelling headline, and place an ad on Facebook targeting people 44 years old who are interested in drinking craft beer and live in Dubuque, Iowa. Within minutes, you’ll have leads.

In this age of digital marketing, the question should not be “How can I get customers?” The question should be “Who do I want as customers?”

Your customers define how you feel about what you do on a daily basis. You can choose to have customers who, no matter what you do for them, will think that it isn’t enough. Or you can choose to have customers who need your service, who are grateful for the effect that you have on their lives, who you are passionate about serving. Some of them may even draw on your heartstrings.

Which type of customer would you rather have?


Who is your ideal customer? I welcome you to share a bit about yourself and your ideal customer in the comments below.

Connect Deeper

I welcome you to subscribe to my Sunday Morning Newsletter. I typically share stories, tips and experiences of me falling down and working hard to pick myself back up in my world of growing a book business. Check it out.


I am also the creator of the Personalized Sales Plan. It has been downloaded thousands of times by Experts (Consultants, Coaches and Entrepreneurs) just like you and has helped many break out and grow a profitable book of business. Check it out.

The Strategy of Embracing Small

The Strategy of Embracing Small

What Makes You Different?

What Makes You Different?