Personal Branding: How to Scale Your Following from One-to-Many to Many-to-Many
Growing your following is one of the hardest parts of business.
This is part five in a now six-part series about how to grow your personal brand and a following around it. Click here to access part 1, part 2, part 3, and part 4. In part one, we talked about when to develop your personal brand and start to grow it. In part two, we talked about carving out your brand’s niche. In part three, we talked about how to get your message out by building a one-to-one following. Last week, in part four, we talked about how to grow your following from one-to-one to one-to-many.
I want to thank Steve Foran for commenting on the video for part four and giving some great ideas on additional ways to grow from one-to-one to one-to-many. Steve is a great guy who has built a wonderful brand at Gratitude at Work (gratitudeatwork.ca). Check out this link to see that video.
Many-to-many is a community, a tribe.
This is the ultimate destination. You want to get to a point where you’re not the only one talking about your mission. Other people are talking about it and sharing it with their own networks.
I’ve found three ways to scale from one-to-many to many-to-many:
Local lunches and other gatherings. I’ve talked about this before. One of the cornerstones of my many-to-many strategy is that I host lunches a few times each month. For those lunches, I invite a couple of people from my network who don’t know each other. I suggest that they bring a friend if they like. We eat together and get to know one another. We help one another with issues we’re facing. Every time I travel, I make a point of hosting a lunch in that city. These gatherings are amazing multipliers. They put my branding strategy on steroids!
Create a platform for your community. When I self-published my book in 2016, I began a Facebook group. I invited the top 400 subscribers from my email list to join the Facebook group. We shared experiences around the sales mind-set and, slowly but surely, the group expanded. I allowed members of the group to invite other people to join. This group has been instrumental in growing not only my tribe but the tribes of the other members of the group.
Create a tribe. When I launched my Successful Sales System Program early this year, I made a point of creating a community using Slack. Slack is a free platform that anyone can use to set up their own community. The Slack group has been incredibly valuable to the program. Each and every person who enrolled in the program has become an ambassador of the other members and their businesses. Participation in the program and its community has been a wonderful experience. Best of all, when I launched the third group in my Successful Sales System Program, all of the enrollees were referrals from people who’d participated in the first or second groups.
The key to your many-to-many strategy is to have fun.
In our professional lives, we’re bombarded by boring things we have to take part in—conference calls, meetings, and so on. So make time to have fun, and make having fun a part of your many-to-many strategy. In my opinion, if you do that, you can’t go wrong.