How to Sell on Twitter Without Being Salesy
We’re close to wrapping up our Get Known on Social Media series. What have you learned so far? What has worked for you? What hasn’t? Share your thoughts in the comments below so that we can learn from one another.
Last week, we had Madalyn Sklar on the podcast. She talked about Twitter—how to get started on the platform, the strategies that she used to grow her audience and her business, and a lot more.
You can watch or listen to the full episode here.
In the video below, I asked Madalyn how entrepreneurs can leverage Twitter to find buyers and to get their audiences to buy.
As you know, I’m an advocate of human-to-human selling—also known as selling without being salesy. But how can you do that on a fast-moving social media platform like Twitter?
How to Sell on Twitter
Know your audience. At first, Madalyn thought that her audience would be composed of entrepreneurs, founders of startups, and other people who want to learn how to use Twitter. But she soon realized that her audience is composed of social media marketers just like her—people who want to get to the level she has reached.
Listen. What do your prospective clients want? Find prospective clients in your audience, and add them to a Twitter list. Listen to them. Pay attention to what they want, have, do, know, and learn.
Create a lead magnet. When you’ve gathered enough information about your prospective clients, use that information to direct calls to action toward them. Your goal is to get prospective clients to sign up for your mailing list. To do that, you must create something—a lead magnet—that will make them eager to sign up.
Have the right mindset. Selling isn’t about you. It’s about your prospective clients. When developing your lead magnet, make sure that it’s helpful to them.
Experiment. Don’t be afraid to try various lead magnets and other calls to action. Test which type works best for your prospective clients. What do they respond to the most? How do they like to consume information? Do they respond better to calls to action that include images or just text?
You can watch or listen to the full episode of the podcast here: Get Known on Twitter with Madalyn Sklar.
Until next week!