What Makes You Different?
We have two golden retrievers. Sophie is eight years old, and Jack is one year old.
Sophie is cool, calm, and collected. She has been ever since we got her when she was twelve weeks old, although she did get super excited one Christmas morning, bolting across the floor and smashing our glass lamp into pieces.
Jack is serious, curious, and—most of the time—all over the map. We have lost him in holes that he digs in our backyard.
Both of our dogs are, no doubt, unique. They have their own special strengths, weaknesses, and stories.
However, on the surface, most golden retrievers look the same. They are golden in color, weigh between 75 and 100 pounds, are generally happy, and hang their tongues out of their mouths.
It is not their common characteristics that we love. It is what makes each of them different that we love.
As experts in our chosen fields, we share many commonalities. We have education and credentials. We use similar terminology. Even our pricing may closely match that of others in our fields.
But those commonalities do not attract new clients. Clients are attracted by what makes each of us unique: our individual strengths, gifts, and stories. The individuality that we put into the way we present ourselves.
What makes you different? I welcome your thoughts in the comments below.