We’re always one conversation away from any breakthrough in business—one conversation away from getting a new client, creating an alliance, or creating a partnership. Whether the conversation is online or offline, we need to be open, step out of our comfort zone, and engage new people.
This is the last installment of my six-part series about growing your personal brand and following. I hope you’ve been able to take action in the past six weeks. If not, I welcome you to start where you are right now.
Growing your following is one of the hardest parts of business.
This is part five in a now six-part series about how to grow your personal brand and a following around it. Click here to access part 1,part 2, part 3, and part 4. In part one, we talked about when to develop your personal brand and start to grow it. In part two, we talked about carving out your brand’s niche. In part three, we talked about how to get your message out by building a one-to-one following. Last week, in part four, we talked about how to grow your following from one-to-one to one-to-many.
This is part four in a six-part series about how to grow your personal brand and a following around it. In part one, we talked about when to develop your personal brand and start to grow it. In part two, we talked about carving out your brand’s niche, your unique spin on your area. In part three, we talked about how to get your message out and build a one-to-one foundation for your following.
Imagine putting your brand out there and then clients coming to you, saying, “Hey, I want to do business with you. I like you. I trust you. You know what you’re talking about.” That would be amazing, wouldn’t it? That’s the beauty of a personal brand.
My bold statement: Sales-minded entrepreneurs and sales professionals who do not make the decision to embrace personal branding will go the way of the dinosaur while those who do make that decision and do it well will own the majority of future business.
My personal branding adventure began in late 2014, shortly after I began writing my book, It’s Time to Sell: Cultivating the Sales Mind-set. I began the journey with one vision in mind: be of service to entrepreneurs and help them to see sales differently in their minds and thus feel better about acquiring new clients.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle
As I shared in this article, there are really only two primary ways to change. If we are hit with a life event that consumes us at an emotional level, we react to it and change. Or, if we proactively make a decision to change and work on ourselves and through consistent, spaced repetition of a new ideal, we change more gradually.
When I jumped into sales as one of my life’s pursuits, I hit a major brick wall. The foundation for that brick wall was an image of sales that had been planted in my mind in my youth. That image portrayed sales as a less-than-worthy profession. Can you relate?
On November 1st I gave a version of this presentation to a local group in St. John's. The feedback has been overwhelming with many people taking me up on the challenge. I believe if you follow through on this challenge for 30 days you will form a new habit and that habit will enable 2017 to be your best year ever.
Have you noticed that you're making more connections than in the old days, the days before there were tools like LinkedIn and Facebook? People must fundamentally believe that the value of our life experiences increases as they meet new people. I know that I do.
Have you ever been to a buffet restaurant? They lay out all the food, and everything looks so good that you want to try it all. Without really thinking about it, you fill your plate with a little bit of everything. Buffet marketing is like that too.
A key marketing asset for any business today is an expanding email list of customers and prospective customers who value what you do.
That an email list is a key asset for any business has been well documented. Yes, followers on the various social media platforms are valuable; however, those platforms are constantly changing the rules of the game, to the point that the value of having the following is changing and, in most cases, decreasing.
We are living in a time when reaching potential customers is not a problem.
Leads have become commodities. For example, in seven minutes you can create an image that is 1200 pixels wide by 628 pixels high, write a compelling headline, and place an ad on Facebook targeting people 44 years old who are interested in drinking craft beer and live in Dubuque, Iowa. Within minutes, you’ll have leads.
We have two golden retrievers. Sophie is eight years old, and Jack is one year old.
Sophie is cool, calm, and collected. She has been ever since we got her when she was twelve weeks old, although she did get super excited one Christmas morning, bolting across the floor and smashing our glass lamp into pieces.
Jack is serious, curious, and—most of the time—all over the map. We have lost him in holes that he digs in our backyard.
Big wins are the ones that we seem to celebrate with other people. We go out for a nice meal with our spouses and children after landing a new, six-figure contract. We go out with our buddies after winning a championship.
Unless sales feels 100% natural to you, developing the habits and routines that lead to a consistent stream of clients and revenue is a tall order. After you land a new client and feel good about the accomplishment it is very easy to get trapped in the maintenance mode of serving that new client and forgetting about long-term revenue.
This evening, while doing some research, I came across a question that was asked of Guy Kawasaki on the Q&A website Wiselike. Many of us know Guy as an early evangelist at Apple and, most recently, an evangelist at Canva. I have used Canva for the past year, and I have to say that it truly is democratizing graphic design. I love it.
One of the issues we face in our sales endeavors is the fluidity of what we do. In my opinion, sales is one of the few professions in which results are defined almost entirely by the decisions of others. Think about that for a minute. What other professions have a mandate to move people toward making decisions?