We’re close to wrapping up our Get Known on Social Media series. What have you learned so far? What has worked for you? What hasn’t? Share your thoughts in the comments below so that we can learn from one another.
Last week, we had Madalyn Sklar on the podcast. She talked about Twitter—how to get started on the platform, the strategies that she used to grow her audience and her business, and a lot more.
Last week, I had a conversation with Bill Flannery about Snapchat and how you can use it for your business. Bill is an experienced food and beverage marketing executive. He’s known on Snapchat for selling dinnerware!
So how does a middle-aged man sell on a platform that’s popular with the younger crowd?
A couple of weeks ago, I mentioned that I love Instagram because it allows me to share various aspects of my life through a feature called Stories.
Last week, on my podcast, John White and I talked about another social media platform that gives you an opportunity to represent your entire personal brand. It’s called beBee. Here’s a short video of John talking about the advantages of using beBee, over other platforms, for personal branding and how beBee is winning in terms of organic reach.
I just launched a new series on my podcast and YouTube channel. Called Get Known on Social Media, it features six experts and six social media platforms.
Video has been instrumental in growing my brand and attracting new, high-paying clients. When you put yourself out there in videos, you allow people to get to know you. They see your face and hear your voice. The connection is stronger than when they read words you’ve written. Video has been amazing for my personal brand.
Last week, I met with Brighton West. Brighton has built a thriving community on YouTube that has helped to make his business—producing videos and helping coaches and consultants to use video to grow their followings—successful.
We’re always one conversation away from any breakthrough in business—one conversation away from getting a new client, creating an alliance, or creating a partnership. Whether the conversation is online or offline, we need to be open, step out of our comfort zone, and engage new people.
This is the last installment of my six-part series about growing your personal brand and following. I hope you’ve been able to take action in the past six weeks. If not, I welcome you to start where you are right now.
Growing your following is one of the hardest parts of business.
This is part five in a now six-part series about how to grow your personal brand and a following around it. Click here to access part 1,part 2, part 3, and part 4. In part one, we talked about when to develop your personal brand and start to grow it. In part two, we talked about carving out your brand’s niche. In part three, we talked about how to get your message out by building a one-to-one following. Last week, in part four, we talked about how to grow your following from one-to-one to one-to-many.
This is part four in a six-part series about how to grow your personal brand and a following around it. In part one, we talked about when to develop your personal brand and start to grow it. In part two, we talked about carving out your brand’s niche, your unique spin on your area. In part three, we talked about how to get your message out and build a one-to-one foundation for your following.
Imagine putting your brand out there and then clients coming to you, saying, “Hey, I want to do business with you. I like you. I trust you. You know what you’re talking about.” That would be amazing, wouldn’t it? That’s the beauty of a personal brand.
My bold statement: Sales-minded entrepreneurs and sales professionals who do not make the decision to embrace personal branding will go the way of the dinosaur while those who do make that decision and do it well will own the majority of future business.
My personal branding adventure began in late 2014, shortly after I began writing my book, It’s Time to Sell: Cultivating the Sales Mind-set. I began the journey with one vision in mind: be of service to entrepreneurs and help them to see sales differently in their minds and thus feel better about acquiring new clients.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle
As I shared in this article, there are really only two primary ways to change. If we are hit with a life event that consumes us at an emotional level, we react to it and change. Or, if we proactively make a decision to change and work on ourselves and through consistent, spaced repetition of a new ideal, we change more gradually.
When I jumped into sales as one of my life’s pursuits, I hit a major brick wall. The foundation for that brick wall was an image of sales that had been planted in my mind in my youth. That image portrayed sales as a less-than-worthy profession. Can you relate?
On November 1st I gave a version of this presentation to a local group in St. John's. The feedback has been overwhelming with many people taking me up on the challenge. I believe if you follow through on this challenge for 30 days you will form a new habit and that habit will enable 2017 to be your best year ever.
Have you noticed that you're making more connections than in the old days, the days before there were tools like LinkedIn and Facebook? People must fundamentally believe that the value of our life experiences increases as they meet new people. I know that I do.
Have you ever been to a buffet restaurant? They lay out all the food, and everything looks so good that you want to try it all. Without really thinking about it, you fill your plate with a little bit of everything. Buffet marketing is like that too.
A key marketing asset for any business today is an expanding email list of customers and prospective customers who value what you do.
That an email list is a key asset for any business has been well documented. Yes, followers on the various social media platforms are valuable; however, those platforms are constantly changing the rules of the game, to the point that the value of having the following is changing and, in most cases, decreasing.
We are living in a time when reaching potential customers is not a problem.
Leads have become commodities. For example, in seven minutes you can create an image that is 1200 pixels wide by 628 pixels high, write a compelling headline, and place an ad on Facebook targeting people 44 years old who are interested in drinking craft beer and live in Dubuque, Iowa. Within minutes, you’ll have leads.
We have two golden retrievers. Sophie is eight years old, and Jack is one year old.
Sophie is cool, calm, and collected. She has been ever since we got her when she was twelve weeks old, although she did get super excited one Christmas morning, bolting across the floor and smashing our glass lamp into pieces.
Jack is serious, curious, and—most of the time—all over the map. We have lost him in holes that he digs in our backyard.