Social Selling to the Modern Buyer with Jill Rowley
It isn’t just who you know, it’s what you know about who you know.
Buyers have modernized themselves at a record pace while sales organizations struggle to keep up. Leading every endeavor with quality content is the foundation and adding social networking as the framing will make a solid business strategy structure. Jill Rowley is an expert in social selling and her affinity for business is prevalent in all aspects of her life. Through bucking the system and continued learning she has the clout to tout “It’s not time to sell. It’s time to serve.”
[4:41] Entrepreneurs may not realize they are in sales
[5:20] We don’t teach anyone how to sell
[7:21] A skills gap in data driven marketing
[8:50] How can I get experience without an opportunity?
[12:16] Relationships aren’t bound by geography
[14:40] This client meant the world to me
[17:50] When your competitors are partners in the firm
[18:45] Remember when the Blackberry was just an e-mail device?
[20:23] The modern buyer is layered in digital overlap
[23:56] The rationale behind the name “It’s Time to Sell”
[26:28] Social Selling is an additional channel to leverage
[27:45] Optimizing your personal brand on LinkedIn
[28:33] Using content as your currency
[30:28] Nurturing social selling
[31:45] The beginning stages of the buying process
[33:38] Always be learning
[36:26] Don’t invite Jill to dinner unless you plan on talking business
[39:20] The startup of you
[40:10] LinkedIn is THE tool
[41:30] Contact Jill on Twitter and LinkedIn
Give and Take – Adam Grant