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Hi. I'm Chris.

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Chris Spurvey chats with Brynne Tillman

Chris Spurvey chats with Brynne Tillman

What are the Four Moving Parts to Social Selling? Chris finds out from Brynne Tillman.

The number one thing you can do right now is update your LinkedIn profile.

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Tweetables: 

Social Selling flips traditional sales training programs on their heads with good reason. - Click to Tweet

Listening on social is more than just Facebook, Linkedin and Twitter. It’s anything on the web. - Click to Tweet

How to handle buyers who have 57% of their decision made before they sit down with you. - Click to Tweet

When the buyer you are meeting with has 57% of their decision already made you should have 57% of insights about their business ready for your meeting. Making knowledgeable observations about the client’s business lets them know instantly that you are interested and invested in them. Using a playbook can help entrepreneurs to maintain focus and give them the edge during the sales process. Reach your goals using the four moving parts of social selling. 

 

Key Takeaways:

[2:17] Brynne’s backstory

[4:41] LinkedIn’s power

[5:44] A fall on your face moment

[8:30] Social Selling 

[9:10] Four moving parts to social selling

[9:17] Social Listening

[10:40] Educating and offering insight

[11:30] Prospecting through nurturing 

[14:20] Positioning yourself in your first appointment

[16:20] A shift in sales process

[16:50] 57%

[17:55] Observations of their industry

[19:15] Maintaining a consistent focus

[20:30] A daily activity playbook

[24:09] The entrepreneur example

[27:03] What is Brynne doing now

[29:31] How to make clients notice you on LinkedIn

[32:55] Brynne’s workbook

[35;20] The best tools are Hootsuite and Nimble

[38:08] A giveaway, the password is SSL

 

Mentions:

Social Sales Link 

LinkedIn Social Selling for Business Development

Jab, Jab, Jab Right Hook- Gary Vaynerchuk

 

Never Eat Alone - Keith Ferrazzi

 

 

The Go-Giver - Bob Burg

 

Hootsuite

Nimble

@socialsaleslink on twitter

Chris Spurvey chats with Jill Rowley

Chris Spurvey chats with Jill Rowley

Chris Spurvey chats with Scott Oldford

Chris Spurvey chats with Scott Oldford