It's Time To Sell: Fireside chat with Stephen Christopher
The Marketing Strategy That Will Always Bring You Positive Results with Stephen Christopher
Today I’m talking with Stephen Christopher. Stephen is the founder of Seequs Digital Marketing, a web marketing firm designed to help business owners achieve results they never thought possible.
Before starting Seequs, Stephen ran several award-winning businesses, one of which was a mortgage company from 2004-2008. With the crash of the mortgage industry in 2008, he learned what it was like to go from profitable to $100,000 in debt literally overnight.
We talked a lot about social media and online marketing in this episode, as well how Stephen stimulates action and create more sales and action for his business.
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“When we niched down, business started to flow to us much more than us having to go out and get it.” http://bit.ly/2eGq1Ax
[02:11] Stephen’s entrepreneurial journey
[03:51] $100,000 in debt in 72 hours
[04:28] Getting into digital marketing
[06:07] From Employee to Entrepreneur
[08:58] What drives you to sell?
[10:39] Creating a false sense of urgency
[13:40] From mortgage to marketing
[16:02] Getting referrals
[17:02] Building relationships with ideal clients
[18:38] Standing out from the competition
[19:35] Sales techniques
[21:00] How to take care of your clients/customers
[22:11] Personal branding and starting a podcast
[24:57] Repurposing your content
[27:38] Monetizing your content
[30:06] Preparing your audience for a sale
[31:21] Sequus Digital Marketing
[33:41] Find your niche
Check out https://www.seequs.com/
Check out Stephen’s podcast at http://bizrevolution.com/podcast/
Join Stephen’s Facebook group here https://www.facebook.com/groups/BizRevolution/